Comparing Advertisements by Garnier and Neutrogena Essay

We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted. Advertisements are used to make the audience believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The†¦show more content†¦There is a good use of wordplay in the phrase look theres nothing to see it is asking you to look at the face of the girl to see if there are any flaws only when you do look you will find she has flawless skin and so could you. There is also a slight use of alliteration, deep down this emphasises how deep the facial wash cleanses. The use of the word cleanses instead of cleans is effective because it is thought cleans is more colloquial. The text at the bottom of the page is very cleverly set out as it makes the most important words for example Cleanse, Rinse, Discover which would let your imagination decide the meaning, if you did not want to read the meaning stated in the advertisement . At the bottom of the page is the full name Laboratoires Garnier with the words formulated and controlled byà ¢Ã¢â€š ¬Ã‚ ¦ as the slogan. With Laboratoires meaning laboratory it put the idea of science across which is never really questioned and so gives the audience the assurance of quality and results when using the product. In a sense the name also helps sell the product but in a different way because where as something from Este lauder would be sold because its brand name is well known, Laboratoires Garnier would be sold because it is a beneficialShow MoreRelatedFair Lovely - Analysis Based on Principles of Marketting7156 Words   |  29 Pagesproduct, it obviously enjoyed 100% market share till such time the competition e ntered. The product seemed to have lost the market share over the years and at a given point in time went down to nearly 50%. Subsequent players like Pamp;G, Nivea, Neutrogena, Garnier also entered the segment and that’s when a ‘Premium Skin Lightening’ segment came into being. With a split in the segment Famp;L started enjoying a bigger share in this segment (which is considered non premium). HUL annual report for yearRead MoreFair and Lovely10103 Words   |  41 PagesFairness leading to Beauty leading to Good husband to Fairness leading to Self-confidence leading to Good career. Category Equivalent Pricing Mass premium Men’s Fairness Creams Competitors Fairever, Fairglow, Emami, Nivea, Vicco, Himalaya Garnier, Revlon Fair and Handsome, Fair and Lovely Menz Active Exhibit II 6|Page III. Market Market Size Fair and Lovely has been a leader in market from 1975 till 1998. In 1999, it faced severe competition from CavinKare which launched FaireverRead MoreMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 Pages7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health amp; Beauty Stores (Watsons, Guardian Pharmacy amp; SASA) 16 8.2 Modern’ or Online Advertising 16 Read MoreMarketing Communication Creative Brief and Imc Plan7937 Words   |  32 PagesCosts 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health amp; Beauty Stores (Watsons, Guardian Pharmacy amp; SASA) 16 8.2 Modern’ or Online Advertising 16 viiRead MoreCompetitive Analysis of Face Wash and Fairness Products Company‘S Name: Ratan Ayurvedic Sansthan9850 Words   |  40 Pagesorganized retailing as a sector which is booming and growing towards tapping the men’s segment, the Indian Fairness cream market will grow further in coming years. In recent many International brands have also entered in this segment like: Olay, Neutrogena and also new packaging methods have been adopted. 1.3 SWOT Analysis of the Industry Strengths: * Low operational costs. * Presence of well established distribution networks both in rural and urban areas. * There are a number of well-known