Australian nation Speech Essay Example for Free

Australian nation Speech Essay Ladies and gentlemen I am very pleased to be here today at the launch of Australias celebration of the 1993 International Year of the Worlds Indigenous People. It will be a year of great significance for Australia. It comes at a time when we have committed ourselves to succeeding in the test which so far we have always failed. Because, in truth, we cannot confidently say that we have succeeded as we would like to have succeeded if we have not managed to extend opportunity and care, dignity and hope to the indigenous people of Australia the Aboriginal and Torres Strait Island people. This is a fundamental test of our social goals and our national will: our ability to say to ourselves and the rest of the world that Australia is a first rate social democracy, that we are what we should be truly the land of the fair go and the better chance. There is no more basic test of how seriously we mean these things. It is a test of our self-knowledge. Of how well we know the land we live in. How well we know our history. How well we recognise the fact that, complex as our contemporary identity is, it cannot be separated from Aboriginal Australia. How well we know what Aboriginal Australians know about Australia. Redfern is a good place to contemplate these things. Just a mile or two from the place where the first European settlers landed, in too many ways it tells us that their failure to bring much more than devastation and demoralisation to Aboriginal Australia continues to be our failure. More I think than most Australians recognise, the plight of Aboriginal Australians affects us all. In Redfern it might be tempting to think that the reality Aboriginal Australians face is somehow contained here, and that the rest of us are  insulated from it. But of course, while all the dilemmas may exist here, they are far from contained. We know the same dilemmas and more are faced all over Australia. That is perhaps the point of this Year of the Worlds Indigenous People: to bring the dispossessed out of the shadows, to recognise that they are part of us, and that we cannot give indigenous Australians up without giving up many of our own most deeply held values, much of our own identity and our own humanity. Nowhere in the world, I would venture, is the message more stark than it is in Australia. We simply cannot sweep injustice aside. Even if our own conscience allowed us to, I am sure, that in due course, the world and the people of our region would not. There should be no mistake about this our success in resolving these issues will have a significant bearing on our standing in the world. However intractable the problems seem, we cannot resign ourselves to failure any more than we can hide behind the contemporary version of Social Darwinism which says that to reach back for the poor and dispossessed is to risk being dragged down. That seems to me not only morally indefensible, but bad history. We non-Aboriginal Australians should perhaps remind ourselves that Australia once reached out for us. Didnt Australia provide opportunity and care for the dispossessed Irish? The poor of Britain? The refugees from war and famine and persecution in the countries of Europe and Asia? Isnt it reasonable to say that if we can build a prosperous and remarkably harmonious multicultural society in Australia, surely we can find just solutions to the problems which beset the first Australians the people to whom the most injustice has been done. And, as I say, the starting point might be to recognise that the problem starts with us non-Aboriginal Australians. It begins, I think, with that act of recognition. Recognition that it was we who did the dispossessing. We took the traditional lands and smashed the traditional way of life. We brought the diseases. The alcohol. We committed the murders. We took the children from their mothers. We practised discrimination and exclusion. It was our ignorance and our prejudice. And our failure to imagine these things being done to us. With some noble exceptions, we failed to make the most basic human response and enter into their hearts and minds. We failed to ask how would I feel if this were done to me? As a consequence, we failed to see that what we were doing degraded all of us. If we needed a reminder of this, we received it this year. The Report of the Royal Commission into Aboriginal Deaths in Custody showed with devastating clarity that the past lives on in inequality, racism and injustice. In the prejudice and ignorance of non-Aboriginal Australians, and in the demoralisation and desperation, the fractured identity, of so many Aborigines and Torres Strait Islanders. For all this, I do not believe that the Report should fill us with guilt. Down the years, there has been no shortage of guilt, but it has not produced the responses we need. Guilt is not a very constructive emotion. I think what we need to do is open our hearts a bit. All of us. Perhaps when we recognise what we have in common we will see the things which must be done the practical things. There is something of this in the creation of the Council for Aboriginal Reconciliation. The Councils mission is to forge a new partnership built on justice and equity and an appreciation of the heritage of Australias indigenous people. In the abstract those terms are meaningless. We have to give meaning to justice and equity and, as I have said several times this year, we will only give them meaning when we commit ourselves to achieving concrete results. If we improve the living conditions in one town, they will improve in another. And another. If we raise the standard of health by twenty per cent one year, it will be raised more the next. If we open one door others will follow. When we see improvement, when we see more dignity, more confidence, more happiness we will know we are going to win. We need these practical building blocks of change. The Mabo Judgement should be seen as one of these. By doing away with the bizarre conceit that this continent had no owners prior to the settlement of Europeans, Mabo establishes a fundamental truth and lays the basis for justice. It will be much easier to work from that basis than has ever been the case in the past. For that reason alone we should ignore the isolated outbreaks of hysteria and hostility of the past few months. Mabo is an historic decision we can make it an historic turning point, the basis of a new relationship between indigenous and non-Aboriginal Australians. The message should be that there is nothing to fear or to lose in the recognition of historical truth, or the extension of social justice, or the deepening of Australian social democracy to include indigenous Australians. There is everything to gain. Even the unhappy past speaks for this. Where Aboriginal Australians have been included in the life of Australia they have made remarkable contributions. Economic contributions, particularly in the pastoral and agricultural industry. They are there in the frontier and exploration history of Australia. They are there in the wars. In sport to an extraordinary degree. In literature and art and music. In all these things they have shaped our knowledge of this continent and of  ourselves. They have shaped our identity. They are there in the Australian legend. We should never forget they have helped build this nation. And if we have a sense of justice, as well as common sense, we will forge a new partnership. As I said, it might help us if we non-Aboriginal Australians imagined ourselves dispossessed of land we had lived on for fifty thousand years and then imagined ourselves told that it had never been ours. Imagine if ours was the oldest culture in the world and we were told that it was worthless. Imagine if we had resisted this settlement, suffered and died in the defence of our land, and then were told in history books that we had given up without a fight. Imagine if non-Aboriginal Australians had served their country in peace and war and were then ignored in history books. Imagine if our feats on sporting fields had inspired admiration and patriotism and yet did nothing to diminish prejudice. Imagine if our spiritual life was denied and ridiculed. Imagine if we had suffered the injustice and then were blamed for it. It seems to me that if we can imagine the injustice we can imagine its opposite. And we can have justice. I say that for two reasons: I say it because I believe that the great things about Australian social democracy reflect a fundamental belief in justice. And I say it because in so many other areas we have proved our capacity over the years to go on extending the realms of participation, opportunity and care. Just as Australians living in the relatively narrow and insular Australia of the 1960s imagined a culturally diverse, worldly and open Australia, and in a generation turned the idea into reality, so we can turn the goals of reconciliation into reality. There are very good signs that the process has begun. The creation of the Reconciliation Council is evidence itself. The establishment of the ATSIC the Aboriginal and Torres Strait Islander Commission is also evidence. The Council is the product of imagination and good will. ATSIC emerges from the vision of indigenous self-determination and selfmanagement. The vision has already become the reality of almost 800 elected Aboriginal Regional Councillors and Commissioners determining priorities and developing their own programs. All over Australia, Aboriginal and Torres Strait Islander communities are taking charge of their own lives. And assistance with the problems which chronically beset them is at last being made available in ways developed by the communities themselves. If these things offer hope, so does the fact that this generation of Australians is better informed about Aboriginal culture and achievement, and about the injustice that has been done, than any generation before. We are beginning to more generally appreciate the depth and the diversity of Aboriginal and Torres Strait Islander cultures. From their music and art and dance we are beginning to recognise how much richer our national life and identity will be for the participation of Aboriginals and Torres Strait Islanders. We are beginning to learn what the indigenous people have known for many thousands of years how to live with our physical environment. Ever so gradually we are learning how to see Australia through Aboriginal eyes, beginning to recognise the wisdom contained in their epic story. I think we are beginning to see how much we owe the indigenous Australians and how much we have lost by living so apart. I said we non-indigenous Australians should try to imagine the Aboriginal view. It cant be too hard. Someone imagined this event today, and it is now a marvellous reality and a great reason for hope. There is one thing today we cannot imagine. We cannot imagine that the descendants of people whose genius and resilience maintained a culture here through fifty thousand years or more, through  cataclysmic changes to the climate and environment, and who then survived two centuries of disposession and abuse, will be denied their place in the modern Australian nation. We cannot imagine that. We cannot imagine that we will fail. And with the spirit that is here today I am confident that we wont. I am confident that we will succeed in this decade. Thank you

Jim McMahon :: essays research papers

The book that I read was "McMahon" by Jim McMahon. This biography was mostly about Jim McMahon's 1985 football season. McMahon was the quarterback for the Chicago Bears. He started eleven times out of the thirteen games he played in. McMahon emerged as one of the NFL's top quarterbacks while earning his first Pro Bowl appearance. He averaged 64% completion the first five weeks before injury had began at San Francisco on October 17, 1985. He threw a career high 15 touchdown passes. He threw 9 of them in the first four games. McMahon led the team with a 5.4 yard rushing average. He missed three games between November 10 through November 24 with shoulder tendonitis. He didn't start against the Vikings on September 19 due to a stiff neck. He entered the Vikings game in the third quarter and put on one of the best shows of the NFL '85 season, throwing touchdown passes on the first two plays and three in just no and a half quarters to turn a 17-9 deficit into a 33-24 win. M cMahon was named NFC offensive player-of-the-week in the season opener after 23 of 34 for 274 yards, two touchdown effort in 38-28 win over the bucs. He passed for season-high 292 yards at Tampa on October 6. McMahon completed 13 of 19 passes for 160 yards and 3 touchdowns; caught a touchdown pass from Payton and rushed for 36 yards against the Redskins on September 29. He threw 3 touchdown passes in playoffs and scored the first touchdown against the Rams on a 16 yard run. He didn't throw any interceptions in 3 post-season games in 66 attempts. Jim McMahon's Super Bowl performance included 12 of 20 for 256 yards. Jim McMahon had plenty of obstacles that he had to overcome in his 1985 season. One obstacle he had to overcome was his shoulder tendonitis. When he was out for three games. Another obstacle that he had to overcome right before the Super Bowl was a really bad sore on his butt. Pain killers and medicine wouldn't work. So he found a guy that used needles to relieve the pain. He was using that method and it was working, the sore was going away. The team had to leave to go get ready for the Super Bowl so they had to fly him to that town. The head guy said that the person couldn't go on the team plane because he wasn't one of the team trainers.

Report on Pizza Hut Essay

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan  .

Ludwig Van Beethoven and a music in his life - Free Essay Example

Sample details Pages: 3 Words: 869 Downloads: 6 Date added: 2019/08/08 Category People Essay Level High school Tags: Ludwig van Beethoven Essay Did you like this example? Ludwig Van Beethoven appreciated music at an early age. On Spring 26th, 1778, at 7 years old and a half Beethoven gave his first open execution at Cologne. The melodic and instructing abilities educated to Ludwig from his dad were exceptionally constrained. Don’t waste time! Our writers will create an original "Ludwig Van Beethoven and a music in his life" essay for you Create order Before long Ludwig learned music, principally the organ and by understood performers, for example, Gottlob Neefe. Neefe perceived how astonishing Beethovens gifts were, and in addition to the fact that Neefe taught him music, he ensured Beethoven thought about crafted by a thinker, and antiquated and current, referred to Beethoven also. In 1782, preceding he turned 12, Ludwig distributed his first bit of music, which was 9 Varieties in C minor for piano on a walk by Earnst Christoph Dressler. The next year in 1783, Neefe compose an article in the Magazine of Music were he expounded on his gifted understudy Ludwig Van Beethoven where he stated, On the off chance that he proceeds with like this, there will be no uncertainty that he will be the following Mozart.In June 1784, on Neefes suggestions, Ludwig Van Beethoven was selected organist of the court of Maximilian Franz, the Voter of Cologne. Beethoven was 14 years of age. This let him be in successive new groups of friends, other tha n his dad and family. Prince Maximillian Franz was additionally mindful of Beethovens music thus he sent Beethoven to Vienna, in 1787, to meet Mozart and further his melodic training. Vienna was, all things considered, the capital city as far as culture and music. A letter got back to Beethoven to Bonn, his mom was kicking the bucket. The main individual in his family with whom he had built up a solid and adoring association with, passed away on July seventeenth, 1787. After five years, in 1792, Ludwig Van Beethoven returned to Vienna, profiting from another give, for a long time, by the Ruler Balloter, again to seek after his melodic training. He never returned to the town of his introduction to the world. At Vienna, the youthful artist took exercises with Haydyn, at that point with Albrechtsberger and Salieri. He caught the consideration of and surprised Vienna with his virtuosity and his spontaneous creations on piano. In 1794, Beethoven formed Creation 1, the Trios for Piano. Th e next year, Ludwig Van Beethoven made his first open execution at Vienna (an Institute). Where every artist played his own work. At that point pursued a visit: Prague, Dresden, Leipzig, and Berlin, before leaving for a show in Budapest. Beethoven made various associates at Vienna. Everyone in the melodic and blue-blooded world respected the youthful writer. These music-sweethearts were Beethovens most noteworthy supporters. He ended up irate routinely with some of them, regularly making fair changes soon a short time later. His ability pardoned his exorbitant, imprudent conduct. In 1800, Beethoven sorted out another show in Vienna including, strikingly, the introduction of his first orchestra. Albeit today we discover this work established, and near crafted by Mozart and Haydn, at the time certain audience members found the orchestra unusual, excessively extreme, and even suggestive. This virtuoso, Beethoven, who was as yet a youthful, new arranger, was at that point pushing the built up limits of music. Unfortunately, in 1801 Beethoven admitted to his companions at Bonn that he was apprehensive he was gradually going hard of hearing. At Heiligenstadt in 1802 he composed an acclaimed content communicating his disturb at the injustice of life: that he, an artist, could wind up hard of hearing was something he would not like to survive. Notwithstanding, music made him continue and he composed that he realized that despite everything he had numerous other melodic areas to investigate, find, and to pass on. Beethoven composed his third orchestra to pay tribute to an extraordinary man, Bonaparte. He was viewed as the emancipator of the general population, opening a way to trust amid the French Transformation. At the point when the Principal Emissary announced himself Sovereign, Beethoven wound up incensed and glowered out Bonapartes name from the score. On April seventh, 1805, the Eroica ensemble was played out of the blue. In the mean time, Beethoven had at long last completed his musical show, Leonore, the main musical drama he composed. He composed and revamped four distinct suggestions. The name of the musical drama, hence, changed to Fidelio, against the desires of the writer. November twentieth, 1805 was the date of the opening execution before a little gathering of people of French officers. This was on the grounds that Napoleon, leader of the military, had caught Vienna out of the blue. This happened again in 1809. Beethoven has performed a lot more exhibitions. In 1826, Beethoven discovered a chilly returning from his siblings place, with whom he had contended once more. The disease confused other medical issues that Beethoven had experienced for his entire life. He passed away encompassed by his dearest companions on Spring 26th, 1827, similarly as a tempest broke out. The memorial service customs occurred at the congregation of the Sacred Trinity. It is evaluated that somewhere in the range o f 10,000 and 30,000 individuals visited. Franz Schubert, hesitant and a colossal admirer of Beethoven, while never having turned out to be near him, was one of the pine box bearers, alongside different artists. Schubert passed on the following year and was covered alongside Beethoven.

Benefits Of Having A Well Written Resume - 844 Words

Having a well written resume can tell a lot of a person who is applying for a job. The hiring team or managers who are looking to hire people are looking for specific requirements that match theirs and looking for someone that stands out. By learning different tools and tactics on improving skills and speaking abilities will only help stand out for a company to choose your resume and invite for an interview and possibly start your career. In the jobs search I searched for Operations Manager. With the degree I am going to accomplish, that is a career I would like to dive into. I have always liked the operational side of a business. When conducting the search there weren’t any openings in my area where I live but more towards the St. Paul/ Minneapolis area. Unless I wanted to relocate in the future that would probably where I would want to go to search for jobs like that. One of the jobs I saw that was somewhat local was an Operations Manager was for an Company that manufactures segments for collection vehicles. Some of the qualifications for this job include; bachelors in business, 3-5 years’ experience, oversee plant production, conduct meetings, forecasting production and applying schedules, incorporate new methods and costs. After looking at my resume, I know there are things I should change or fix. In the resume builder I decided to build a new resume with the information I already had. I looked at different samples and picked the outlay that I like and went fromShow MoreRelatedWriting An Effective Cover Letter793 Words   |  4 Pagesdocument sent with your resume to provide additional information on your skills and experience. The letter typically provides detailed information on why you are qualified for the job you are applying for. What is the purpose of a cover letter? 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Feminism, By Simone Beauvoir Essay - 1734 Words

According to Simone Beauvoir, feminism has already been tainted to an extent that there seems no hope of talking about the subject. Though a lot has been said about feminism, little improvement has been seen in women and they are still subject to man. Woman no longer exists as a fellow man but lives in the shadow of a man. Though a woman is just a fellow human being like a man, society has made her less significant such that there are no definite characteristics relating to a woman as it is for a man (Simone, 1949). The author wondered whether women still existed, if they are supposed to exist, and if they existed, what place would the society place them. In her introduction, Simone Beauvoir develops her thesis by claiming that women are a lost course and tries to give different characteristics given to a man to show that there is no definite place for a woman in society. Though women make a half of human population, they are normally encouraged to be and behave like women and men are viewed as a superior human being such that a woman is just the other. She cannot exist without a man though a man can exist on his own. The author gives definitions of a woman as society perceives her. One of the definitions is that a woman is characterized by a womb. However, some scholars oppose the definition by claiming that though some women have a womb, they cannot be referred to as women. The very parts that make a woman are what seem to imprison her. Ovaries, uterus, and glands makeShow MoreRelatedSimone de Beauvoir: Feminism and Existentialism806 Words   |  4 PagesSimone de Beauvoir: Feminism and Existentialism Simone de Beauvoir talks about women through the eyes of an existentialist in her book The Second Sex. 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And then there are the people who have no idea what it is. Nevertheless, existentialism is by definition â€Å"a philosophical theory or approach that emphasizes the existence of the individual person as a free and responsibleRead MoreGender : History, Culture And Ideology Essay1664 Words   |  7 PagesAssignment #1 With reference to Simone de Beauvoir and Betty Freidan discuss the issues that were central to second wave feminism. Name: Shuruti Sharma Date: October 28, 2016. Course Code: HUMA 1951 Course Name: Introduction to Gender: History, Culture and Ideology TA: Catherine Swenson Student Number: 214474803 The concept of second wave feminism has constructed progressing ideologies that attempted to help women overcome gender constructed norms they have facedRead MoreThe Second Sex!1578 Words   |  7 Pagesrole of feminism in the 20th century changed the lives of many women, opening new doors to greater opportunities such has: jobs, education, and empowerment. 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Construction and Property Law for Memorandum -myassignmenthelp

Question: Discuss about theConstruction and Property Law for Memorandum of Advice. Answer: This memorandum identifies the possible liabilities which could be raised for different parties owing to the construction work which was recently undertaken. Through the analysis of the case study, it becomes clear that NSW Government would be able to claim liquidated and consequential losses from AllTrack and Von Fimerick for the delay, inferior quality and wrong construction. Apart from this, AllTrack would be able to claim damages from Von Fimerick for the delay caused in performing the work. For the physical injury and psychiatric illness caused to Tom and Bob, NSW Government and Jean Holland would be liable. However, the damages which would be awarded to Tom by the court would be brought down owing to his contributory negligence. NSW Government Heading Contract Law Issue Whether NSW Government can make AllTrack liable based on the contracts which were drawn, for the subpar quality of products used and for the delay in completion of project. Rule As a construction contract is a contract, the non-performance of the terms of such contract can result in the breaching party being made liable. Where the contractor fails in completing their work within the time which had been prescribed to them, liquidated damages are awarded to the aggrieved party. Where the contract provides the provisions for damages to be awarded be it in terms of consequential losses or the liquidated damages, and where the parties to contract have agreed to such clause, the provisions of such damages would be applicable, owing to the same being a term of the contract (Bailey and Bell, 2011). Also, where there are any defects or shortfalls in the construction work which has been carried, the defaulting party can be made liable for such faults. Here, the defaulting party includes both contractor and sub-contractor. Often such defects in materials and workmanship are discovered very late. Still, the contractor remains liable for such contraventions. Under the contract law, the plaintiff who had to bear the loss as a result of the contravention of contract, gets the entitlement to the extent of monetary damages, which would allow for the aggrieved party to be put in place, where they would have been, in case the contract had been performed, as was seen in Turner Corporation Ltd (Receiver and Manager Appointed) v Austotel Pty Ltd (1994) 13 BCL 378 (Bailey and Bell, 2011). Application Owing to the contract undertaken between AllTrack and NSW Government, NSW Government can claim the costs of delay from AllTrack and also for the inferior tiles used and the platforms being 30 cm narrower. This is due to the clear specifications provided under the contract drawn between the two parties. As the case study is silent on a time delay clause being present in the contract, it is assumed to be present. It was important for AllTrack to fulfil the contractual obligations; by not doing the same, they can be made liable in terms of liquidated damages and the consequential loss. This would allow for NSW Government to be put in place where they would have been, based on Turner Corporation Ltd (Receiver and Manager Appointed) v Austotel Pty Ltd, had the contract been properly performed. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that NSW Government would be able to claim liquidated and consequential losses from AllTrack for the delay, inferior quality and wrong construction. AllTrack Heading Contract Law Issue Whether AllTrack can claim any damages from Von Fimerick based on the contracts which were drawn, for the subpar quality of products used and for the delay in completion of project? Rule In construction industry, a common principal of letter of intent exists. The result of this document is that the actual intention in the letter can be deemed as acceptance instead of being a mere indication of intent to get in a binding contract at a later date. In Cox Constructions Pty Ltd v Decor Ceilings Pty Ltd (No 2) [2005] SASC 483, it was held by the court that the parties were bound exclusively and immediately by the last letter which was sent. In this case, a final and formal agreement was being created but could not reach its end. As the terms of the second contract could not be agreed upon, the parties were bound by the terms of letter of intent. So, the letter of intent is the acceptance. The contractors are thus allowed to recover the costs incurred in the anticipation of creation of contract on restitutionary basis (Bailey and Bell, 2011). Application With regards to the contract which took place between the contractor AllTrack and subcontractor Von Fimerick, Cox Constructions Pty Ltd v Decor Ceilings Pty Ltd (No 2) proves to be of help. As per the quoted case, the Letter of Intent would be binding here. This is because no agreement could be attained on the overall limitation of liability and even on the prices and delivery dates. As a result of this, the Letter of Intent would be deemed as the final agreement. However, there is no clarity given in the case study regarding the time by which the delivery had to be made. Assuming that there had been actual delay in the delivery being made by Von Fimerick of slab tracks, the quoted case would allow AllTrack to claim damages from Von Fimerick. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that for the delay caused in performing the work, AllTrack would be able to claim damages from Von Fimerick. Von Fimerick Heading Contract Law Issue Whether Von Fimerick can be made liable based on the contracts which were drawn, for the subpar quality of products used and for the delay in completion of project? Rule (Same as that for AllTrack) Application As the letter of intent was binding based on Cox Constructions Pty Ltd v Decor Ceilings Pty Ltd (No 2), Von Fimerick would be bound by the terms of Letter of intent. This includes the potential unlimited liability for delayed completion and subpar quality products. Further, where NSW Government decides to sue Von Fimerick along with AllTrack, they would have to bear the liability, for the reasons of being a subcontractor. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that Von Fimerick can be made liable based on the contracts which were drawn, by both AllTrack and NSW Government. Tom Heading Tort Law Issue Whether Tom can make a successful claim of negligence against NSW Government or not? Rule Negligence refers to the breach of duty of care which results in one person getting injured/ harmed or has to bear a loss, owing to the lack of care which the first person undertook, in fulfilling their work. Where a case of negligence is established, the aggrieved party is awarded damages. In order to make a case of negligence, there is a need to show that a duty of care was owed to the plaintiff by the defendant. The next requirement is to show that this duty of care had been breached as the requisite standard of care was not adopted by the defendant. The third requirement is to show that a material damages was caused to the plaintiff owing to the breach of duty by the defendant. The fourth requirement is to show that there was reasonable proximity between the plaintiff and the defendant, to show that the damages were not too remote. The last requirement is to consider the defences raised by the defendant for rebuffing or reducing their liability (Bailey and Bell, 2011). In Donoghue v Stevenson [1932] UKHL 100, the judges held that there is a need to take reasonable care in avoiding the acts which could result in such damage, where such chance of such injury or loss was reasonably foreseen. This foreseeability is required to establish a duty of care. There is a need to consider the plaintiffs vulnerability to harm owing to the conduct of the defendant. Once the duty of care has been shown, its breach also needs to be established. It is the duty of building professionals to protect against the possibility of risk, and the risk becomes greater where the standards are higher. The next requirement is to show that the plaintiff was hurt or injured and that an actual damage had taken place. Apart from the physical injury caused to the individual, the damages can also be claimed for economic loss. However, Perre v Apand (1999) 198 CLR 180 dictates that the situation, in which an individual could be liable for pure economic loss, is limited in comparison to physical injury (Bailey and Bell, 2011). A leading defence which is used in cases of negligence is contributory negligence. In this defence, the defendant can show that the plaintiff partly resulted in the damages being caused to them. In such cases, the damages awarded to the plaintiff for negligence, are reduced by the court, due to the failure of plaintiff in taking reasonable care of protecting them (Bailey and Bell, 2011). Application In the present case study, it was reasonably foreseeable that a failure in signal would result in a mishap. As NSW had engaged Jean Holland, they had the responsibility of the work which they undertook. Due to the foreseeability of harm, NSW Government owed a duty of care to Tom and Bob based on Donoghue v Stevenson. Even though in the past such signal failure had not resulted in any harm, the presence of signal failure was enough to make NSW Government liable, particularly because this defect had already been detected earlier, and was not fixed. The standard of care required NSW Government to fix this defect on urgent basis. Not doing so, was thus a breach of duty of care. Tom was injured owing to the accident, which happened due to signal failure. He was permanently disabled, which is not remote injury. However, he was texting on his phone when the incident took place, which means that he contributed towards the injury which he sustained. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that a claim against NSW Government by Tom would be successful, for the physical injury caused to him under the law of negligence. However, the damages which would be awarded to Tom by the court would be brought down owing to his contributory negligence. Bob Heading Tort Law Issue Whether Bob can make a successful claim of negligence against NSW Government or not? Rule The plaintiff has to show that the balance of probabilities was due to the negligence of the defendant. Under section 30(2) of the Civil Liability Act, 2002 (NSW), where an individual who suffers mental harm owing to other person being injured, can recover damages only when they witnessed the scene or were a close family member of the victim. In Hambrook v Stokes [1925] 1 KB 141, the plaintiff was able to recover damages due to him fearing safety of life of a close relative. In Jaensch v Coffey (1984) 155 CLR 549, the losses were recoverable for the plaintiff as they witnessed the aftermath of accident which involved a loved one and developed psychiatric harm as a result of it (Bailey and Bell, 2011). Application In context of Bob, the damages were not physical and were instead in form of psychiatric illness. Bob witnessed his closed one getting injured, which would make him liable for getting the damages from NSW Government based on section 30(2) and based on the case of Jaensch v Coffey, as he developed psychiatric injury by watching the aftermaths of the loved one getting injured. However, these damages would not be awarded to him based on Hambrook v Stokes as even though he witnessed the incident, he did not fear for his life. This is particularly because he was busy filming the entire incident which took place, in place of trying to help his cousin. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that a claim against NSW Government by Bob would be successful, for the psychiatric illness caused to him under the law of negligence. Jean Holland Ltd Heading Tort Law Issue Whether Tom and Bob can make a successful claim of negligence against Jean Holland Ltd or not? Rule In Voli v Inglewood Shire Council [1963] HCA 15, it was held that owing to the poor design, the architect could be sued by the third party when they sustained injury. Application Here, both Tom and Bob can also bring action against Jean Holland on the basis of Voli v Inglewood Shire Council, as both of them were injured owing to the fault of the professional. Conclusion Based on the discussion undertaken in the previous segment, it can be concluded that Tom and Bob can also make the same claims against Jean Holland and would be successful. References Bailey, I., and Bell, M. (2011) Construction Law in Australia. 3rd ed. Rozelle, NSW: Thomson Reuters Australia.